Corporate PR
Corporate PR for launches, partnerships and causes
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Susan von Seggern handles corporate PR for companies announcing launches, partnerships, sponsorships and community programs.
Corporate clients are one of her four client groups, and her background includes globe-trotting corporate PR alongside major label, agency and political work. For companies, the same four pillars apply: sustained outreach, press releases, lead service monitoring and events, with a cause or community story often giving the news extra reach.
How can a company get media coverage for its cause work?
Tie the cause work to a specific, dated piece of news, such as a partnership, a sponsorship, a launch or an event, then announce it to the outlets that cover both your industry and the issue. Susan von Seggern uses press releases, targeted outreach and event tactics like sponsorships and gift bag inclusions to do this.
General goodwill is hard to pitch. A named partner, a date and a concrete outcome are what editors look for.
On this page
What corporate cause PR is
Definition: corporate cause PR with Susan von Seggern
Corporate cause PR is publicity for a company's news where a social or community angle is part of the story. With Susan von Seggern that can mean announcing a product or service launch, a partnership with a nonprofit, a sponsorship of a benefit event, or a scholarship or grant program.
It runs on the same framework as her other work. Releases announce milestones through an exclusive or pre-brief model, then email servicing and optional Business Wire posting. Outreach and lead service monitoring put company experts in front of journalists looking for sources, and event tactics put the brand in the room.
Recent corporate announcements
| Client | Date and dateline | News |
|---|---|---|
| Remotesome | October 22, 2026, Miami | Launch of its AI Transformation service, built on a referral network of more than 650 talent scouts |
| Sleep To Live Well Foundation and Family Paths | December 2, 2025, San Jose | Inaugural community partnership, tied to a 64-page family guide to sleep wellness |
| KOCOWA | December 2022, Los Angeles | New December programming from the all-Korean content streamer |
| IceWind | October 22, 2020, Westfjords, Iceland | Wind turbine to power an Icelandic Coast Guard emergency beacon near the Arctic Circle |
| Bitcoin Association | January 9, 2020, Cambridge, England | First Satoshi Nakamoto Scholarship, awarded to a Cambridge PhD student |
Corporate work by the numbers
- Rock Row green home development sold out, per her portfolio
- 5 weeks
- corporate case studies in her portfolio: Icewind, Geoship, Rock Row
- 3
- Family Paths has served its community, per the 2025 release
- 50+ years
- SewDown 2024 sponsors named: Paul Mitchell, Chic Studios, DNA Energy Drink
- 3
Figures are as stated in Susan von Seggern's portfolio and published releases, as of November 2026.
How a corporate announcement runs
Find the news and the cause angle
Identify the milestone and who benefits beyond the company.Write the release
Lead with the news, add quotes from leaders and partners, and include clear facts.Offer an exclusive or pre-brief
Give one outlet or a small group a head start on the story.Service by email, then wire if budgeted
Targeted email servicing, with Business Wire posting through her annual deal.Keep pitching
Sustained outreach, podcasts and lead service requests extend the story.
Sponsorship, partnership or launch?
| Approach | Example | What makes it newsworthy |
|---|---|---|
| Event sponsorship | SewDown 2024 sponsors | Brand visibility at a charity-benefit event |
| Nonprofit partnership | Sleep To Live Well and Family Paths | A named partner and a concrete resource |
| Launch with a mission | IceWind beacon turbine | A real-world deployment with a public-service use |
Companies planning an event alongside their news should also read event publicity for causes, and the main nonprofit PR Los Angeles guide.
Common questions
- Does Susan von Seggern work with corporate clients?
- Yes. Corporate clients are one of her four client groups, alongside event, cause and cultural clients, and her background includes globe-trotting corporate PR. Recent work includes the October 2026 launch announcement for Remotesome's AI Transformation service, and her portfolio includes case studies on Icewind's pre-product buzz campaign and Geoship's equity crowdfunding campaign.
- How can a company publicize its cause or community work?
- Tie the program to news: a partnership, a sponsorship, a donation milestone or an event. Susan von Seggern's event framework includes event sponsorships and gift bag inclusions, and her releases have announced partnerships such as the Sleep To Live Well Foundation naming Family Paths its first community partner. A specific story earns more coverage than general goodwill.
- Can Susan von Seggern announce a nonprofit and corporate partnership?
- Yes. Partnership announcements suit the press release pillar. A December 2025 release announced the Sleep To Live Well Foundation partnership with Family Paths, a Northern California family support organization serving its community for over 50 years, and tied the news to the release of a 64-page family guide to sleep wellness.
- What is a public relations specialist?
- A public relations specialist manages how an organization communicates with the media and the public, including pitches, releases, statements and events. Susan von Seggern works as an independent publicist and PR consultant, and her background spans major label publicity, leading a boutique PR agency as CEO, political PR and corporate PR.
- Does Susan von Seggern handle crisis communications?
- Crisis communications is not one of the four pillars in her published media relations framework, which focuses on generating coverage. If you face an urgent reputation issue, describe it in your inquiry and ask directly whether it fits her services, or look for a provider that specializes in crisis work.
- Do I have to pay for a newswire?
- No. Wire distribution is optional and used only if it fits the budget. When a client does want a wire release, Susan von Seggern recommends Business Wire for its respectability. She has an annual deal with Business Wire that she says significantly saves her clients money compared with one-off releases on Business Wire or other wires.